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You mentioned branding. I often struggle to justify the ROI of spending on branding. Have you ever encountered such a dilemma? Garrett Mehrguth (GH): Often people think about how much money they need to spend to grow. What I have found is that in B2B we have very long sales cycles. It's always difficult to get funding from finance to spend at the top of the funnel. We often get money for the bottom of the funnel because it's easy to quickly prove ROI. However, we know that the bottom of the funnel depends on the brand, but it seems that the “results” just come from the bottom of the funnel. However, time passes and you start to wonder why you haven't built a brand. So when thinking about brand advertising, t
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9. https://telegra.ph/Pilot138sabungayam-08-26
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